Is AI More Expensive Than the Employees It's Replacing?
Source: Prof G Markets — Scott Galloway & Ed Elson
TL;DR
The AI cost paradox: AI is proving more expensive than the humans it replaces. Key data points: Uber blew through its entire 2026 AI budget in 4 months. Microsoft is canceling Claude Code licenses across multiple divisions. A senior Nvidia executive says the cost of compute is "far beyond" employee costs. Meta, Pinterest, and Spotify cite rising inference costs as a drag on Q1 margins. 45% of firms now spend >$100K/month on AI (up from 20% the prior year). An Anthropic employee used $150K worth of Claude Code in a single month. Yet only 8% of S&P 500 companies disclose any AI revenue, and only 50% can confidently evaluate AI ROI. The authors predict a shift to cheaper Chinese LLMs (10x–30x cheaper), with usage growing from 1% in 2024 to >60% in May 2026.