The Best Deal in AI Isn't for the People Who Build
Source: The best deal in AI isn't for the people who build · LinkedIn Pulse / Substack
Author: Andrew Kulakov
Date Published: June 2026
Tagline: Subscriptions are priced for the person who won't use them.
TL;DR
Premium AI subscriptions (ChatGPT Pro, Claude Max) are priced 40–70× below API-equivalent cost — a deliberate predatory pricing strategy to capture developer mindshare and build tooling dependency before pricing rationalises. At full utilisation, these plans operate at −900% to −1,650% gross margins. Enterprise case studies (Uber blew its entire 2026 AI budget in 4 months; Microsoft cancelled most Claude Code licences) show the subsidy is already breaking. Meanwhile, RCT evidence shows developers feel 20% faster even when they're measurably slower — a dangerous perception gap that compounds the risk.